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Cleaning New Carpets: Dispelling a Common Misconception

Cleaning Your New Carpet

You may have heard that it’s best to wait as long as possible before having new carpet professionally cleaned. People who offer this advice believe that the manufacturer’s carpet protection treatment will be washed away with a professional cleaning and that carpets, once cleaned, will start attracting more dirt.

How valid are these concerns? Should you wait as long as possible to have your new carpets cleaned? The definitive answer is no, and here’s why.

The Carpet Protective Sealants Concern

If you’ve ever owned a set of nonstick cookware, you know that dish soap and a sponge won’t ruin the coating. Similarly, protective sealants on your carpet are specially designed to easily withstand carpet cleaning processes.

The real concern about breakdown of the protection is abrasives. If you took steel wool and scouring powder to your nonstick cookware, it would be ruined. The same concept applies to your carpet. Built-up dirt, grime, and grit have an abrasive effect, not only on protective treatments, but worse, on the delicate carpet fibers. Allowing contaminants to settle in and remain is a sure way to ruin protective treatments and invite premature wear.

Does A Shampooed Carpet Attract More Dirt?

There could actually be an element of truth to this, but it’s not what you think. This is where professional, quality carpet cleaning vs. improper, cheap carpet cleaning makes a big difference. Less than reputable carpet cleaning services will often cut costs by using lower quality detergents that leave a sticky residue, or they may not take the time to thoroughly rinse cleaning solutions from the carpet. Contaminants adhere to what’s been left behind, and the carpet can quickly become even dirtier than it was prior to having it cleaned.

Quality vs. Cheap Really Makes a Difference

A truly professional carpet cleaning company uses high quality cleaning solutions, equipment, and techniques and rinses completely. The results are pristine carpets that are no more prone to soiling than if they were just installed.

Don’t Forget About the Manufacturer’s Warranty

Remember, if you have invested in new carpet, your manufacturer’s warranty has required care and cleaning obligations you must follow in order to maintain coverage. For example, Stainmaster’s carpet warranty states that professional carpet cleaning services should be “performed by a trained, qualified carpet care professional, at least as frequently as every 18 months since the date of purchase of your carpet. Failing to do so will void your warranty coverage.”

So, the definitive answer is…

Don’t delay professional carpet cleaning. Take care of your investment. As long as you choose your carpet cleaning service provider wisely, and have regularly scheduled cleaning done according to recommended guidelines, your brand new carpet will be clean and inviting for years to come.

To see recommended cleaning schedules and for more care tips, download our Carpet and Interior Textiles Care Guide.

This is one of a series of articles written and published  on behalf of Stone and Tile PRO Partners.